Real Estate Agents...stop wasting your marketing and advertising dollars...

START Marketing Like the Pros!

As featured in Broker Agent News, Real Estate Magazine (REM) and other industry publications - Put corporate marketing and PR strategies to work in your local market and increase your volume! 

Smart marketing is the way to build your business, and bad marketing is the way to build someone else's business (your competition, companies who get your advertising dollars, and so on). 

Any agent can buy ads on benches, billboards, in the paper, and so on. The advantage for your real estate business is in how you buy the ads, what your message is, and who you have chosen as your target market. 

Starting today, you can apply the same smart marketing strategies used by the biggest brand names in the country to your local real estate business, without spending any more than you do today on marketing and advertising.  

Now Available - the 90-minute, 2 CD audio presentation "Marketing Like the Pros™ : Real Estate Edition", created by a real corporate marketing manager to help you use your marketing and advertising to generate more calls, and list more homes.

  Click here to order....

Hear Audio Samples by clicking the links on the right side of the page >>>

What's on the CD...

In a first of its kind audio seminar, corporate marketing manager and published marketing expert Will Dylan adapts the best ideas from the powerful marketing strategies used by some of the most successful companies in the country (brand names you have most certainly heard of), and shows you how to implement them in your local area.

In the 90 minute presentation of Marketing Like the Pros™, you'll learn:

• Why using taglines in your advertising like "Your trusted real estate partner" or "Consider it Sold" and so on, are usually a waste of your money 

• How you can use the same strategies used by major brand name companies to improve your ability to compete with other agents in your local real estate market 

• What it means to own a "market position", and why it may be the single most important decision you ever make about your real estate business

• How the most successful marketers in the country use no-cost tools to evaluate opportunities within their markets, and how you can do the same to find out where your local real estate competition is missing the boat

• How snappy little taglines for your local advertising can be created so that they actually MEAN SOMETHING to your targeted audience - an approach that helps your real estate ads get noticed in the Yellow Pages and in the newspaper

• Why the most successful fast food chain in the world doesn't sell steak, and why that's actually good for their business 

• Why a billboard on main street may be a very, very poor investment for generating listings

• How the most successful coffee company in the country skipped traditional advertising altogether on its way to a multi-million dollar enterprise - and why that matters when you list your next property

• The two kinds of referrals you can generate - and how your advertising can help or hurt your chances of getting clients to pass your name along  

Order the 90 minute, 2-CD audio presentation Marketing Like the Pros™ for $79.95! (reg. $99.95)

(+ $4.95 Shipping & Handling)

Click Here for an audio sample from Marketing Like The Pros - Real Estate Edition (850Kb, downloads in a few seconds)

As part of our Special Offer, get PR Like the Pros™ FREE when you order Marketing Like The Pros™ for the special price of $79.95!

NEW! -- As a FREE Bonus with your order, you'll also receive PR Like the Pros™, your guide to generating valuable free publicity for your real estate business.  

In PR Like the Pros™, you'll learn:

• How to generate free publicity for your local real estate business in the local newspaper, on the radio, and perhaps most importantly, on television

• How even a little free publicity can supercharge your advertising and your sales presentation through increased exposure and credibility

• Why publicity is one of the fastest growing components of the marketing plans of some of the biggest companies in the world

• Where the news comes from, and how you can become a valuable contact for local reporters looking for real estate experts at no cost to you

• Strategies for pitching story ideas to reporters that feature you as a local real estate expert

• And much more! 

Click Here for an audio sample from PR Like The Pros - Real Estate Edition (580kb, downloads in a few seconds)

Order now and receive:

• Marketing Like the Pros™ (2 CD Set) for only $79.95 (that's 20% off the cover price)

• PR Like the Pros™ (1 CD) as a FREE bonus!

That's over 2 hours of expert marketing advice for less than the cost of a single ad - listen when you want, as often as you want, on your schedule. 

Click here to order....

Up to 80% of your advertising may be wasted money!

Real estate agents are generally heavy advertisers, buying everything from local newspaper ads to promotional giveaway items to paying for internet sites, all in the name of selling more homes and doing more business than their competition. It’s a cut throat business where you can’t afford to lose a step on other agents in the battle for new clients.

The trouble with the marketing efforts of most real estate agents is that they are not very effective, and tend to cost more than they bring in. To compensate for these mediocre results, some agents actually increase their marketing expenditures (!), in the hopes that by putting their name “everywhere”, they’ll bring in listings.

In Marketing Like the Pros™, you’ll learn that this is NOT how leading marketers approach their marketing and advertising. You'll learn how to break this vicious cycle, and how to start putting the responsibility for the success of your marketing efforts back onto the shoulders of those who sell you the ads, not on you! Every advertising sales rep promises you that their medium (newspaper, contest, logo pen, billboard, etc) is the answer, but each one is generally only out for their self interest - making a sale to you, whether or not the resulting marketing campaign helps, or hurts, your business.

Easy to Listen To, Easy to Understand

In a conversational, easy to understand style, Will breaks down the key elements of the marketing strategies and tactics used by the biggest and most profitable companies in the country, and delivers them to you in a way that will allow you to start improving your marketing efforts right now.

It’s an incredible guide to marketing for real estate agents everywhere. Stop throwing your money away by marketing without a plan. Get Marketing Like the Pros™, and learn how to position your real estate business favorably in the eyes of your clients, and start getting those calls that you are missing out on.

Put the power of a corporate marketing manager on your side and start using your marketing dollars to more effectively generate listings and sales.